Traditional PR vs Digital PR

The Digital Age has completely changed the way we engage and communicate to our audiences. 

But what does that mean for PR/Comms practitioners and what’s the difference between Traditional PR and Digital PR? 

In this video, Digital PR expert Charlene White outlines the difference, what Digital PR is and why PR pros now need to go wider with their work to manage a brand/clients’ entire digital footprint. 

She also discusses how to develop a Digital PR strategy, why you need to use data and also how to measure your success more efficiently than ever before.