Quite simply, because you can’t afford not to. Things are moving fast…and if we don’t evolve as an industry, we risk being left behind!
While traditional media and social media are still very effective tools in a PR professional’s arsenal (if used for digital correctly), they are only part of the solution. We now need to go wider and leverage other techniques to build our brand or clients’ reputation and better reach our audiences.
Digital has given rise to so many great new tools and ways to plan and execute a successful PR strategy in the digital age.
Our Digital PR course shows you exactly what they are and how to use them to build an effective Digital PR strategy.