Learn Digital PR online

Learn Digital PR online in your own time, at your own pace.

“This Digital PR course is FANTASTIC!”

“Charlene is a total digital guru on Digital PR and I thoroughly enjoyed her Digital PR course. Her workshop provides you with the right tools and knowledge needed by comms professionals to reach audiences and compete in this exciting new PR space. I highly recommend it.”

Rebecca Williamson, Senior Communications Consultant, Scope Media


The world changed in 2020 thanks to COVID-19 - and so has
PR and Communications.

Our all-in-one Digital PR online Masterclass is designed specifically for PR and Communications professionals who want to the inside edge on how to better communicate to audiences in the Digital Age. It pulls together the learnings and practices of some of the leading practitioners in the world and provides you with everything you need to know to get your head into the Digital PR game.

Our DIGITAL PR course covers:

  • How to develop a Digital PR strategy to massively grow your brand/clients entire digital footprint and reputation.                                 
  • Where your focus needs to be now to ensure PR plays an even larger role in helping your brand or clients successfully navigate a post-COVID19 economy and connected audiences.
  • The key skills Digital PR pros need to master to reach audiences in both ‘SEARCH’ and ‘BROWSE’ mode.
  • How to tap into the largest media organisation in the world to elevate your work. This powerful channel is where your hottest, most qualified audiences hang out daily…yet most PR/Comms people have left it alone.
  • A behind-the-curtain look at the new data and digital tools you need to use to give your brand or clients the results and insights that make you look like a rock star.
  • The five considerations your audience is using to choose between your brand or client and a competitor, and how to leverage them to your advantage.
  • The best key measurement benchmarks and metrics you can start tracking today to show the true value of your work and also get your brand or clients better, long-term results.
  • How to use all the amazing new data and digital tools to understand your audience better and deliver to their needs
  • How to gear your content to be found with the fundamentals of PR-SEO
  • How to design a better content framework that works together across all channels
  • How to better leverage media and other online channels to gain visibility and earn your brand/client massive online digital authority
  • How to plan and activate an integrated media channel mix (owned, earned, shared and amplified)
  • A deep dive into paid amplification on key channels (i.e Facebook)
  • Measuring your Digital PR impact to move away from just ‘sentiment’ and AVE’s


Our Digital PR course, which is endorsed by the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA), provides you with a complete blueprint of everything you need to know, do and use to research, design and activate an effective Digital PR strategy.

It will change the way you see and do PR/Communications forever.



Why should I take this Digital PR course?

Quite simply, because it gives you the tools and vital knowledge you need to succeed in the digital age. 

No longer can we rely on traditional PR, such as media relations, to reach our audiences. With media numbers dwindling, we also have to ensure our industry is not tarnished with the same brush (of just relying on media coverage) by going wider with our work.

Digital has disrupted almost every industry in the last few years, including the Public Relations/Communications sector. 

We need to evolve too – or risk becoming irrelevant. 

While traditional media relations and social are still very effective tools in a PR professional’s arsenal (if used for digital correctly), they are only half the channels we now need to leverage to reach our audiences. 

Digital has also given rise to so many great new tools and ways to plan and execute a successful PR strategy in the digital age. 

Our Digital PR course shows you what they are and how to use them.

What’s more, many PR/Communications Pro’s don’t realise we hold the key to one of the most valuable digital authority-building techniques on the planet.  

Not sure whether this Digital PR Course is right for you?
Download a FREE copy of our Digital PR skills report.

The 7 vital Digital PR skills you need in 2020