Our Digital PR story...

digital pr training


DigiPR was founded by Kiwi-born PR pro, Charlene White. 

After almost 20 years in Corporate Communications, Charlene saw the impact digital was having on the PR industry several years ago and the lack of insight and resources available to help PR pro’s adapt. 

After several years studying the art of Digital PR, and working with some of the best in the business, she developed a comprehensive yet, easy-to-follow, Digital PR strategy process.

It smashes together traditional PR techniques with new digital tools, data, PR-SEO and measurement metrics to make it easy to plan and activate for real measurable results.

Having seen the success her process was creating for her consulting clients,  numerous requests from other Communicators wanting to learn her process, she launched DigiPR in 2019 to help PR pro’s lift their Digital PR game. 



Charlene White, digital pr training

About Charlene White

With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new digital tools, data insights and processes to successfully reach key audiences  in today’s complex digital world.

Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene has distilled more than 25 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.

She is a highly sought after PR coach and consultant in Australasia, a trainer for the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also an advisor and mentor for Auckland University of Technology’s (AUT’s) Communications’ faculty. 


“Digital has changed the game for everyone!

Whilst most PR pro’s are implementing some form of digital in their PR campaigns, many aren’t going far enough and harnessing the power of our craft to elevate a brand’s overall online authority.

To succeed in today’s Digital age, you now need to go wider with our work and use data, new digital tools and new processes to reach your audiences in both ‘Browse’ and ‘Search’ mode.

We also have the ability to measure our impact now in ways that show the true value of our work.

I can show you how.

I guarantee it will change the way you think, see and design your communications’ strategies forever!”

Charlene White

Why learn Digital PR?

A Comms/PR professional’s job is busy and challenging enough without having to add more to the pile of things to do…right?

But, frankly, if you don’t learn and understand what Digital PR involves, your colleagues and/or competitors will (or already are) and you risk being left behind.

Regardless of whether you’re new to the industry or have been in it for decades, you need to understand what has changed with PR thanks to digital and what you need to add and do as part of your work going forward.

I’ve trained countless PR pros already and one thing I see every day is that most are stuck in their ‘old-school’ traditional PR ways of doing and measuring their work.

They still rely on media and a bit of organic social to get them through.

They also don’t have the time to figure it all out on their own.

Which is where I come in.

I’ve done all the research and hard work for you to show you exactly what you need to do and incorporate in your work now.

Step up your Digital PR game

At a time when media are struggling and our audiences’ reliance on digital is now higher than ever in a post-COVID world, we need to step up our Digital PR game…or risk being left behind.

Your execs or clients expect real, measurable results across an integrated mix of channels now – not just media. 

They want their brand to be seen as the most trusted in the business by your audience, wherever they are hanging out online, and they want YOU to do it for them. 

Your audiences are also using multiple channels, on their own terms, and make decisions based on their own research. The best authentic story and recommendations win!

What you need is the Digital PR knowledge, tools and skills to create a digital PR omnipresence in order to reach your audiences more effectively, build trust and get the job done! 

It’s also high time you got the kudos you deserve by being able to finally show the true impact of your work..beyond sentiment, AVEs or column inches (blah!). 

I can show you how!

Download a FREE copy of our Digital PR report now!

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Chat to us today about how you or your team can get the Digital PR edge.