A Comms/PR professional’s job is busy and challenging enough without having to add more to the pile of things to do…right?
But, frankly, if you don’t learn and understand what Digital PR involves, your colleagues and/or competitors will (or already are) and you risk being left behind.
Regardless of whether you’re new to the industry or have been in it for decades, you need to understand what has changed with PR thanks to digital and what you need to add and do as part of your work going forward.
I’ve trained over a thousand PR pros already and one thing I see every day is that most are stuck in their ‘old-school’ traditional PR ways of doing and measuring their work.
They still rely on media and a bit of organic social to get them through.
They also don’t have the time to figure it all out on their own.
Which is where I come in.
I’ve done all the research and hard work for you to show you exactly what you need to do and incorporate in your work now.