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Stuck in Traditional PR 'ground-hog' day?

Know you need to evolve your Digital PR skills but not sure how...or have the time to figure it all out on your own?

We help unlock your PR potential in the Digital Age...

We’re a Digital PR training agency that helps PR agencies, in-house Communications teams and individual PR practitioners, the world over, become Digital PR experts.

In effect…we exist to make you more awesome!

 

We make Digital PR
easy for you!

Over the last few years, digital has entirely changed the game for PR practitioners. 

Our audiences are more reliant online than ever before, they’re savvy and are using multiple channels, over and above traditional media, to build awareness and trust of brands. 

Digital PR changes the game for PR practitioners and helps you reach your audiences and to seamlessly build online authority for your brands so you turn up in all the right places, at the right time.

Our Digital PR blueprint provides you with an easy to follow process that transforms you into a Digital PR expert in the fastest time possible.

No more trawling through blogs or spending hours trying to work it all out for yourself.

We’ve done all the hard work…so you don’t have to!

 


Our Digital PR program is currently the only one of its kind in the world.
It is also endorsed by, and part of the professional PR training curriculums for :

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We offer live Digital PR workshops, coaching, mentoring and online courses, including a formal 'Diploma in Digital PR'
so you can thrive in today's fast-moving digital world.

Go to our Digital PR online course overviews

Regardless of whether you're in-house or agency-side, we offer coaching to suit your Digital PR journey...

Digital PR for Agencies
Digital PR for in-house
Digital PR for individuals
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Digital pr LIVE online course

Download a FREE copy of our Digital PR report now!

Click here if you are a
PR Agency/Consultant
Click here if you are an
in-house PR practitioner



Here's what people say...

“Charlene is amazing! Her digital PR knowledge is immense, and combined with her depth of expertise as a PR professional, her consulting and training is invaluable. Charlene really helped us strengthen our Digital PR offering and we’ve been able to further up-skill our team as a result. She is wonderful to work with and has become a mentor in the process. I would highly recommend her course and expertise.”
Celia CrosbieManaging Director, Scope Media
"My team at HMC took her Digital PR course and it blew our minds! It has provided us with some great ideas for not only doing our own digital PR better, but also for advising clients. Unlike a lot of courses, Charlene also provides some great tips and tools that provide step-by-step guidance so that our team can implement what we've learned. She's also followed up a few times to check in with us and see to see if we require any further help and support. I would recommend her Digital PR course to other agencies and in-house PRs."
Heath Claycomb MBA, APR, FPRINZOwner & Director, HMC Communications
"Charlene’s workshop absolutely blew our communications team away! No-one has ever taught us so much about Digital PR content, applications and maximising our digital presence. Her wealth of knowledge on digital strategy, research and evaluation is exceptionally thorough. We assumed she would cover some things we already knew - but we were so wrong. We learnt so many new tips, tricks and tools that can be easily applied to our existing digital strategies. Go ready to soak up a lot of useful information as that is exactly what you will get.”
Glenda Dobbyn, Head of Communications
Glenda Dobbyn, Head of Communications Wise Group
"Charlene is a passionate and highly knowledgeable PR practitioner. The workshop she did with my team was very informative, engaging and practical. Her enthusiasm and belief in what she does shines through."
Sarah Williams, Managing Director
Sarah Williams, Managing DirectorPorter Novelli NZ
“The way people communicate with each other is changing rapidly. Communicators need to adapt to keep pace, using the wealth of new data and digital tools to get their message out, and show measurable results. Charlene’s able to clearly explain this new digital PR world in plain English, covering why SEO is key to PR/Communications and how it can work hand-in-hand with traditional channels to build an organisation’s online presence. Her course is a real eye opener, covering simple and cost effective steps that communicators can take towards improving their online presence.”
Duncan Croft, Head of Communications & External Relations
Duncan Croft, Head of Communications & External Relations ATEED
"With the change in our communication landscape, digital is no longer a ‘nice to have’ but a ‘need to have’. Charlene is extremely passionate about helping Communicators adapt to this shift. She is very insightful and not only has expert knowledge of the right tools, but also their strategic application. The workshop she did with our team was engaging and made us gain a deeper understanding of Digital-led Public Relations."
Deepti Bhargava, APR, FHEALecturer, AUT School of Communication
"Charlene is extremely knowledgeable and passionate about digital PR. She helped us see the potential and, importantly, provided us with a huge amount of practical tools and approaches to make the most of digital PR. I recommend her to anyone wanting to move forward in their career.”
Alison Sykora, Head of Communications, Auckland University of Technology (AUT)
“I can’t recommend this course enough! As Director of a large agency PR team, I was looking for ways in which to innovate the strategies we were delivering on behalf of our clients. I knew that in order to train my team on evolving our digital offering, I needed to first find a course that would give me a solid understanding of the ways in which we could do so. Digital PR 101 gave me all of the tools I needed - it made me fall in love with PR again, and realize how much MORE we could be doing across the industry - 10/10.”
Kara Gaughan, CanadaPR Agency Director
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