Unlock your PR potential in the Digital Age
We’re Digital PR experts who can show you the future of communications.
We’re help PR agencies, in-house Communications teams and individual PR pro’s “up” their Digital PR game.
In fact…we exist to make you more awesome as a PR team or professional!
WHY?
Because the Digital Age has disrupted almost every industry in the last decade – including Public Relations and the way we communicate to our audiences.
COVID19 has also amplified our audiences’ reliance on digital. This has changed the game for Public Relations and Communications pros.
Using a traditional PR approach is no longer enough. We now need to go further with our work and adapt our strategies to the new age of Digital PR or risk being left behind.
This requires an entirely new Communications mindset, process and practice in order to remain relevant and also better show the value and impact of the work we do.
Our Digital PR course, which is the only one of its kind globally, is endorsed,
and part of the professional PR training curriculum for :
About DigiPR
DigiPR was created by New Zealand-based founder Charlene White as a way to help make it easy for PR/Communications pro’s to upskill and grow their Digital PR expertise.
After working in PR for two decades (both in NZ and abroad) and seeing the rapid shift to digital, she embarked on a mission to figure out what Digital PR means for practitioners now, and in the future.
As a result, she has learnt from some of the best digital guru’s in the world and has developed a specific Digital PR Blueprint that incorporates all the best tools, data, processes and measurement metrics to help agencies, in-house teams and individuals, the world over, develop an effective Digital PR strategy.
Get Digital PR accredited
Here's what people say...
"Charlene’s workshop absolutely blew our communications team away! No-one has ever taught us so much about Digital PR content, applications and maximising our digital presence. Her wealth of knowledge on digital strategy, research and evaluation is exceptionally thorough.
We assumed she would cover some things we already knew - but we were so wrong. We learnt so many new tips, tricks and tools that can be easily applied to our existing digital strategies. Go ready to soak up a lot of useful information as that is exactly what you will get.”
"Charlene is a passionate and highly knowledgeable PR practitioner. The workshop she did with my team was very informative, engaging and practical. Her enthusiasm and belief in what she does shines through."
“The way people communicate with each other is changing rapidly. Communicators need to adapt to keep pace, using the wealth of new data and digital tools to get their message out, and show measurable results. Charlene’s able to clearly explain this new digital PR world in plain English, covering why SEO is key to PR/Communications and how it can work hand-in-hand with traditional channels to build an organisation’s online presence. Her course is a real eye opener, covering simple and cost effective steps that communicators can take towards improving their online presence.”
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